1149 lines
20 KiB
Markdown
1149 lines
20 KiB
Markdown
---
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description: 学习 Google 高级搜索语法和 SEO 研究技巧
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argument-hint: [topic]
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---
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提供交互式的 Google 高级搜索语法和 SEO 研究技巧教学。帮助用户掌握搜索技巧,发现客座博客机会、分析竞争对手、进行关键词研究和内容创作研究。
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## 功能
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- ✅ 交互式搜索技巧教学
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- ✅ Google 高级搜索操作符详解
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- ✅ 客座博客搜索技巧
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- ✅ 关键词研究方法
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- ✅ 竞争对手分析技巧
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- ✅ 内容创作研究策略
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- ✅ 实战示例和练习
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## 参数
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- `$1` 或 `$ARGUMENTS`: 选择特定主题(可选)
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- `basic` - 基础搜索操作符
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- `guest-post` - 客座博客搜索
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- `keywords` - 关键词研究
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- `competitor` - 竞争对手分析
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- `content` - 内容创作研究
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- 如果不提供,显示所有主题
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## 使用示例
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### 示例 1:所有搜索技巧
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```bash
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/search-tips
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```
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输出:
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```markdown
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# Google 高级搜索技巧完全指南
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欢迎来到 Google 高级搜索技巧指南!这些技巧将帮助你:
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- 发现客座博客机会
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- 分析竞争对手
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- 研究关键词
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- 创作更好的内容
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- 进行 SEO 研究
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---
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## 目录
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1. [基础搜索操作符](#基础搜索操作符)
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2. [客座博客搜索](#客座博客搜索)
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3. [关键词研究](#关键词研究)
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4. [竞争对手分析](#竞争对手分析)
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5. [内容创作研究](#内容创作研究)
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6. [实战练习](#实战练习)
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---
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## 基础搜索操作符
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### 1. site: - 限定网站范围
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**用途:** 在特定网站或网站类型内搜索
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**基本语法:**
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```bash
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site:example.com keyword
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site:.edu keyword
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site:.gov keyword
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```
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**实战示例:**
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**在 Wikipedia 搜索:**
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```bash
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site:wikipedia.org "search engine optimization"
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```
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→ 在 Wikipedia 中查找 SEO 相关文章
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**查找教育机构资源:**
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```bash
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site:.edu "plumbing certification"
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```
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→ 查找提供管道认证的教育机构
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**查找政府资源:**
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```bash
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site:.gov "building codes" "San Francisco"
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```
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→ 查找旧金山的建筑规范
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**排除特定网站:**
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```bash
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"SEO tips" -site:example.com
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```
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→ 搜索 SEO 技巧,但排除 example.com
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### 2. inurl: - URL 中包含关键词
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**用途:** 查找 URL 中包含特定词语的页面
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**基本语法:**
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```bash
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inurl:keyword
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inurl:keyword1 inurl:keyword2
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```
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**实战示例:**
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**查找博客 URL:**
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```bash
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"plumbing" inurl:blog
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```
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→ 查找 URL 中包含 "blog" 的管道相关页面
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**查找特定页面类型:**
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```bash
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inurl:write-for-us "plumbing"
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inurl:guest-post "home maintenance"
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inurl:submit-article "DIY"
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```
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→ 查找接受投稿的页面
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**组合使用:**
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```bash
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inurl:blog inurl:plumbing "emergency"
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```
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→ URL 同时包含 blog 和 plumbing,内容包含 emergency
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### 3. intitle: - 标题中包含关键词
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**用途:** 查找标题中包含特定词语的页面
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**基本语法:**
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```bash
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intitle:keyword
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intitle:"phrase"
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```
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**实战示例:**
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**查找指南类页面:**
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```bash
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intitle:"complete guide" "plumbing"
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intitle:"how to" "unclog drain"
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```
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→ 标题包含"complete guide"或"how to"的页面
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**组合使用:**
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```bash
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intitle:"write for us" intitle:blog "plumbing"
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```
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→ 标题同时包含"write for us"和"blog"
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**排除标题中的词:**
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```bash
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intitle:SEO -intitle:"services"
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```
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→ 标题包含 SEO 但不包含 services
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### 4. "" - 精确匹配
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**用途:** 搜索精确的短语,不拆分词语
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**基本语法:**
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```bash
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"exact phrase"
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```
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**实战示例:**
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**精确短语搜索:**
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```bash
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"emergency plumbing services"
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```
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→ 搜索这个完整短语(不是 emergency 或 plumbing 或 services)
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**长尾关键词:**
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```bash
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"how to unclog a kitchen sink"
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"best plumbing services in San Francisco"
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```
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→ 搜索完整的长尾问题
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**组合使用:**
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```bash
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"emergency plumbing" site:.edu
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"plumbing tips" intitle:blog
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```
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### 5. - - 排除关键词
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**用途:** 从搜索结果中排除特定词语
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**基本语法:**
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```bash
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keyword1 -keyword2
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"phrase" -excluded
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```
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**实战示例:**
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**排除付费内容:**
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```bash
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"write for us" -sponsored -paid
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"guest post" -"payment required"
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```
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→ 排除需要付费的投稿机会
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**排除特定网站:**
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```bash
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"SEO tips" -site:pinterest.com
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```
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→ 排除 Pinterest 的结果
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**排除多个词:**
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```bash
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"plumbing services" -emergency -commercial
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```
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→ 排除包含 emergency 或 commercial 的结果
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### 6. OR / AND - 逻辑操作符
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**用途:** 组合多个搜索条件
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**基本语法:**
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```bash
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keyword1 OR keyword2
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(keyword1 OR keyword2) AND keyword3
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```
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**实战示例:**
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**同义词搜索:**
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```bash
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"plumbing" OR "pipe repair"
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"emergency" OR "urgent" OR "24/7"
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```
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→ 搜索包含任一词的结果
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**组合条件:**
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```bash
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("plumbing" OR "pipe repair") AND "emergency"
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```
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→ 必须包含 plumbing/pipe repair 和 emergency
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**多个话题:**
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```bash
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("write for us" OR "guest post" OR "contributor") AND "plumbing"
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```
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### 7. * - 通配符
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**用途:** 匹配任意词语或词语的一部分
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**基本语法:**
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```bash
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"word * word"
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"prefix*"
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```
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**实战示例:**
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**填空搜索:**
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```bash
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"plumbing * guide"
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```
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→ 可能匹配:"plumbing repair guide", "plumbing maintenance guide"
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**词语变体:**
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```bash
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"plumb*"
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```
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→ 可能匹配:plumbing, plumber, plumbers
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**未知词语:**
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```bash`
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"best * for clogged drain"
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```
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→ 可能匹配:"best product for clogged drain", "best method for clogged drain"
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### 8. .. - 数字范围
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**用途:** 搜索特定数字范围
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**基本语法:**
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```bash
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keyword $10..$50
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keyword 2020..2024
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```
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**实战示例:**
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**价格范围:**
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```bash
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"plumbing services" $100..$500
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```
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→ 搜索价格在 $100-$500 的管道服务
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**年份范围:**
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```bash
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"SEO trends" 2020..2024
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```
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→ 搜索 2020-2024 年的 SEO 趋势
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**数量范围:**
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```bash
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"top 5..10" "plumbing tips"
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```
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→ 搜索 "top 5" 到 "top 10" 的列表
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---
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## 客座博客搜索
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### 搜索模式 1:基础投稿机会
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```bash
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"[your keyword]" "write for us"
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"[your keyword]" "guest post"
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"[your keyword]" "become a contributor"
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"[your keyword]" "submit article"
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"[your keyword]" "guest article"
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"[your keyword]" "submit post"
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```
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**示例(管道维修):**
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```bash
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"plumbing" "write for us"
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"emergency plumbing" "guest post"
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"home maintenance" "become a contributor"
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"pipe repair" "submit article"
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```
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### 搜索模式 2:网站限定
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**Medium 平台:**
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```bash
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site:medium.com "[your keyword]" "write for us"
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site:medium.com "[your keyword]" "become a contributor"
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```
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**开发者平台:**
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```bash
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site:dev.to "[your keyword]"
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site:hashnode.com "[your keyword]"
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site:css-tricks.com "[your keyword]"
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```
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**WordPress 博客:**
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```bash
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site:wordpress.com "[your keyword]" "guest post"
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site:wordpress.com "[your keyword]" "write for us"
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```
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**Substack:**
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```bash
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site:substack.com "[your keyword]" "write"
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```
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### 搜索模式 3:URL 搜索
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```bash
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inurl:write-for-us "[your keyword]"
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inurl:guest-post "[your keyword]"
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inurl:submit-article "[your keyword]"
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inurl:submit-post "[your keyword]"
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inurl:contributor-guidelines "[your keyword]"
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inurl:write-for-us "[your keyword]" -sponsored
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```
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### 搜索模式 4:教育/政府机构
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```bash
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site:.edu "[your keyword]" "write for us"
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site:.edu "[your keyword]" "guest post"
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site:.edu "[your keyword]" "contributor"
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site:.gov "[your keyword]" "submit article"
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```
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### 搜索模式 5:行业特定
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**根据你的行业选择相关网站:**
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**科技/编程:**
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```bash
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site:github.com "[your keyword]" "contributing"
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site:stackoverflow.com "[your keyword]"
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site:reddit.com/r/programming "[your keyword]"
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```
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**商业/营销:**
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```bash
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site:forbes.com "contributor"
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site:entrepreneur.com "write for us"
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site:inc.com "contributor"
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```
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**设计/创意:**
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```bash
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site:dribbble.com "[your keyword]"
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site:behance.net "[your keyword]"
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```
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**本地/区域:**
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```bash
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"[your city]" "[your keyword]" "write for us"
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"[your region]" "[your keyword]" "blog"
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```
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### 搜索模式 6:高级组合
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**排除付费机会:**
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```bash
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"[your keyword]" "write for us" -sponsored -paid -"payment required"
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```
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**精确匹配 + URL:**
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```bash
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"[your keyword]" intitle:"write for us" inurl:blog
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```
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**多关键词组合:**
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```bash
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("[keyword1]" OR "[keyword2]") AND ("write for us" OR "guest post")
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```
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**仅限最近内容:**
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```bash
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"[your keyword]" "write for us" after:2023-01-01
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```
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---
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## 关键词研究
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### 1. 发现话题和趋势
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**搜索建议:**
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```bash
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"[your industry]" trends
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"[your industry]" "best practices"
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"[your industry]" guide
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"[your industry]" tutorial
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```
|
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**示例(管道行业):**
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```bash
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"plumbing" trends 2024
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"home maintenance" best practices
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"emergency plumbing" guide
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"DIY plumbing" tutorial
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```
|
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|
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### 2. 长尾关键词研究
|
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|
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**问题型搜索:**
|
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```bash
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"how to" "[your topic]"
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"what is" "[your topic]"
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"why" "[your topic]"
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"best" "[your topic]"
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"tips" "[your topic]"
|
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```
|
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|
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**比较型搜索:**
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```bash
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"[topic A]" vs "[topic B]"
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"[topic]" alternatives
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"[topic]" comparison
|
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```
|
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|
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**列表型搜索:**
|
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```bash
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"top 10" "[your topic]"
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"best" "[your topic]" "list"
|
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"[number] ways to" "[your topic]"
|
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```
|
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|
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### 3. 搜索意图分析
|
||
|
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**信息性意图:**
|
||
```bash
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"[keyword]" guide
|
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"[keyword]" tutorial
|
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"[keyword]" how to
|
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"[keyword]" what is
|
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```
|
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|
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**交易性意图:**
|
||
```bash
|
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"[keyword]" price
|
||
"[keyword]" cost
|
||
"[keyword]" buy
|
||
"[keyword]" discount
|
||
"[keyword]" coupon
|
||
```
|
||
|
||
**商业性意图:**
|
||
```bash
|
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"[keyword]" services
|
||
"[keyword]" companies
|
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"[keyword]" near me
|
||
"[keyword]" reviews
|
||
```
|
||
|
||
**导航性意图:**
|
||
```bash
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"[brand]" official
|
||
"[brand]" website
|
||
"[brand]" login
|
||
```
|
||
|
||
### 4. 相关搜索发现
|
||
|
||
**使用 Google 的相关搜索:**
|
||
```
|
||
1. 搜索你的主关键词
|
||
2. 滚动到页面底部
|
||
3. 查看"相关搜索"部分
|
||
4. 记录相关搜索词
|
||
```
|
||
|
||
**示例:**
|
||
搜索 "plumbing services" → 底部显示:
|
||
- "emergency plumbing services"
|
||
- "residential plumbing services"
|
||
- "commercial plumbing services"
|
||
- "plumbing services near me"
|
||
|
||
### 5. 搜索量和竞争度估算
|
||
|
||
**使用以下方法估算:**
|
||
|
||
**方法 1:Google 自动完成**
|
||
```
|
||
输入关键词,查看 Google 的自动建议
|
||
高搜索量的词会出现在自动完成中
|
||
```
|
||
|
||
**方法 2:搜索结果数量**
|
||
```
|
||
"关键词" - 查看结果数量
|
||
结果多 = 高竞争度
|
||
结果少 = 低竞争度(但也可能是低搜索量)
|
||
```
|
||
|
||
**方法 3:页面标题分析**
|
||
```bash
|
||
allintitle:"your keyword"
|
||
```
|
||
→ 显示标题完全匹配的页面数量
|
||
数量少 = 排名机会大
|
||
|
||
**方法 4:精确匹配搜索**
|
||
```bash
|
||
"your keyword"
|
||
```
|
||
→ 用引号精确匹配,看真实竞争度
|
||
|
||
---
|
||
|
||
## 竞争对手分析
|
||
|
||
### 1. 识别竞争对手
|
||
|
||
**搜索竞争对手:**
|
||
```bash
|
||
"[your main keyword]"
|
||
"[your service]" "[your location]"
|
||
```
|
||
|
||
**示例:**
|
||
```bash
|
||
"plumbing services" "San Francisco"
|
||
"emergency plumber" "Bay Area"
|
||
```
|
||
|
||
**记录前 10 名网站:**
|
||
1. 分析他们的内容
|
||
2. 查看他们的关键词策略
|
||
3. 研究他们的结构化数据
|
||
4. 检查他们的外链
|
||
|
||
### 2. 竞争对手外链分析
|
||
|
||
**查找外链来源:**
|
||
```bash
|
||
link:competitor.com
|
||
```
|
||
→ 注意:Google 的 link: 命令不完整,建议使用工具
|
||
|
||
**查找提及竞争对手的内容:**
|
||
```bash
|
||
"competitor name" -site:competitor.com
|
||
"competitor name" inurl:blog -site:competitor.com
|
||
```
|
||
|
||
**查找客座博客:**
|
||
```bash
|
||
"competitor author name" guest post
|
||
site:medium.com "competitor author name"
|
||
```
|
||
|
||
### 3. 竞争对手内容分析
|
||
|
||
**查找他们的博客:**
|
||
```bash
|
||
site:competitor.com blog
|
||
site:competitor.com inurl:blog
|
||
```
|
||
|
||
**查找他们的热门文章:**
|
||
```bash
|
||
site:competitor.com "[popular topic]"
|
||
```
|
||
|
||
**分析内容类型:**
|
||
```bash
|
||
site:competitor.com filetype:pdf
|
||
site:competitor.com inurl:guide
|
||
site:competitor.com intitle:"how to"
|
||
```
|
||
|
||
### 4. 竞争对手关键词分析
|
||
|
||
**查找他们排名的关键词:**
|
||
```bash
|
||
site:competitor.com intitle:"keyword"
|
||
```
|
||
|
||
**分析页面标题:**
|
||
```bash
|
||
site:competitor.com
|
||
```
|
||
→ 查看前 10 个页面的标题
|
||
|
||
**查找 Meta Description:**
|
||
```bash
|
||
site:competitor.com "keyword"
|
||
```
|
||
→ 查看搜索结果中的描述
|
||
|
||
### 5. 相关网站分析
|
||
|
||
**查找相关网站:**
|
||
```bash
|
||
related:competitor.com
|
||
```
|
||
|
||
**查找行业目录:**
|
||
```bash
|
||
"[your industry]" directory
|
||
"[your industry]" "top companies"
|
||
```
|
||
|
||
**查找行业论坛:**
|
||
```bash
|
||
"[your industry]" forum
|
||
"[your industry]" community
|
||
"[your industry]" discussion
|
||
```
|
||
|
||
---
|
||
|
||
## 内容创作研究
|
||
|
||
### 1. 话题空白发现
|
||
|
||
**搜索现有内容:**
|
||
```bash
|
||
"[your topic]" guide
|
||
"[your topic]" tutorial
|
||
"[your topic]" complete
|
||
```
|
||
|
||
**分析内容空白:**
|
||
```
|
||
1. 查看前 10 个结果
|
||
2. 识别共同内容
|
||
3. 找出缺失内容
|
||
4. 创造更全面的内容
|
||
```
|
||
|
||
### 2. 内容类型研究
|
||
|
||
**查找教程:**
|
||
```bash
|
||
"[your topic]" tutorial
|
||
"[your topic]" "step by step"
|
||
"[your topic]" guide
|
||
```
|
||
|
||
**查找清单:**
|
||
```bash
|
||
"[your topic]" checklist
|
||
"[your topic]" "to-do list"
|
||
"[your topic]" template
|
||
```
|
||
|
||
**查找案例研究:**
|
||
```bash
|
||
"[your topic]" case study
|
||
"[your topic]" example
|
||
"[your topic]" "real world"
|
||
```
|
||
|
||
**查找数据和研究:**
|
||
```bash
|
||
"[your topic]" study
|
||
"[your topic]" research
|
||
"[your topic]" statistics
|
||
"[your topic]" data
|
||
```
|
||
|
||
### 3. Featured Snippets 优化
|
||
|
||
**查找 Featured Snippets:**
|
||
```bash
|
||
"what is" "[your topic]"
|
||
"how to" "[your topic]"
|
||
"why" "[your topic]"
|
||
"best" "[your topic]"
|
||
```
|
||
|
||
**优化策略:**
|
||
```
|
||
1. 识别现有的 Featured Snippets
|
||
2. 分析格式(列表、表格、定义)
|
||
3. 创建更好的内容
|
||
4. 使用清晰的结构
|
||
5. 提供简洁的答案
|
||
```
|
||
|
||
### 4. 内容格式研究
|
||
|
||
**列表内容:**
|
||
```bash
|
||
"top 10" "[your topic]"
|
||
"best" "[your topic]" "list"
|
||
"[your topic]" tips
|
||
```
|
||
|
||
**对比内容:**
|
||
```bash
|
||
"[topic A]" vs "[topic B]"
|
||
"[topic]" comparison
|
||
"[topic]" versus
|
||
```
|
||
|
||
**指南内容:**
|
||
```bash
|
||
"[your topic]" complete guide
|
||
"[your topic]" ultimate guide
|
||
"[your topic]" handbook
|
||
```
|
||
|
||
### 5. 多媒体内容机会
|
||
|
||
**查找视频:**
|
||
```bash
|
||
"[your topic]" site:youtube.com
|
||
```
|
||
|
||
**查找图片:**
|
||
```bash
|
||
"[your topic]" site:pinterest.com
|
||
"[your topic]" site:flickr.com
|
||
```
|
||
|
||
**查找演示文稿:**
|
||
```bash
|
||
"[your topic]" filetype:ppt
|
||
"[your topic]" site:slideshare.net
|
||
```
|
||
|
||
**查找 PDF:**
|
||
```bash
|
||
"[your topic]" filetype:pdf
|
||
```
|
||
|
||
---
|
||
|
||
## 实战练习
|
||
|
||
### 练习 1:客座博客机会发现
|
||
|
||
**任务:** 为你的行业找到 5 个客座博客机会
|
||
|
||
**步骤:**
|
||
1. 使用以下搜索语法:
|
||
```bash
|
||
"[your main keyword]" "write for us"
|
||
"[your main keyword]" intitle:"guest post"
|
||
inurl:write-for-us "[your main keyword]"
|
||
```
|
||
|
||
2. 评估找到的网站:
|
||
- DA > 50?
|
||
- 相关性高?
|
||
- DoFollow 链接?
|
||
- 内容质量好?
|
||
|
||
3. 记录机会:
|
||
- 网站名称和 URL
|
||
- 联系方式
|
||
- DA 和相关性评分
|
||
- 投稿指南
|
||
|
||
### 练习 2:竞争对手分析
|
||
|
||
**任务:** 分析 1 个主要竞争对手
|
||
|
||
**步骤:**
|
||
1. 找到竞争对手:
|
||
```bash
|
||
"[your main keyword]"
|
||
```
|
||
→ 选择前 5 名中的一个
|
||
|
||
2. 分析外链:
|
||
```bash
|
||
"competitor name" -site:competitor.com
|
||
"competitor name" inurl:blog -site:competitor.com
|
||
```
|
||
|
||
3. 分析内容:
|
||
```bash
|
||
site:competitor.com inurl:blog
|
||
```
|
||
|
||
4. 记录发现:
|
||
- 他们的主要话题
|
||
- 内容类型
|
||
- 外链来源
|
||
- 可改进之处
|
||
|
||
### 练习 3:关键词研究
|
||
|
||
**任务:** 找到 10 个长尾关键词
|
||
|
||
**步骤:**
|
||
1. 基础搜索:
|
||
```bash
|
||
"how to" "[your topic]"
|
||
"what is" "[your topic]"
|
||
"best" "[your topic]"
|
||
```
|
||
|
||
2. 使用自动完成:
|
||
- 输入主关键词
|
||
- 记录所有建议
|
||
|
||
3. 查看相关搜索:
|
||
- 搜索主关键词
|
||
- 滚动到底部
|
||
- 记录相关搜索
|
||
|
||
4. 评估关键词:
|
||
- 搜索量(使用工具估算)
|
||
- 竞争度(查看结果数量)
|
||
- 意图(信息性/交易性/商业性)
|
||
|
||
### 练习 4:内容空白分析
|
||
|
||
**任务:** 找到 1 个内容空白机会
|
||
|
||
**步骤:**
|
||
1. 搜索现有内容:
|
||
```bash
|
||
"[your topic]" complete guide
|
||
"[your topic]" tutorial
|
||
```
|
||
|
||
2. 分析前 10 个结果:
|
||
- 它们覆盖了什么?
|
||
- 有什么缺失?
|
||
- 如何改进?
|
||
|
||
3. 创建更好的内容:
|
||
- 更全面(2-3倍长度)
|
||
- 更新(最新信息)
|
||
- 更美观(图表、视频)
|
||
- 更易读(结构、排版)
|
||
|
||
---
|
||
|
||
## 高级技巧
|
||
|
||
### 1. 组合搜索操作符
|
||
|
||
**复杂搜索:**
|
||
```bash
|
||
("keyword1" OR "keyword2") AND ("keyword3" OR "keyword4")
|
||
```
|
||
|
||
**排除多个:**
|
||
```bash
|
||
"keyword" -site:example1.com -site:example2.com
|
||
```
|
||
|
||
**精确 + URL + 标题:**
|
||
```bash
|
||
"keyword" inurl:blog intitle:"write for us"
|
||
```
|
||
|
||
### 2. 时间范围搜索
|
||
|
||
**最近更新:**
|
||
```bash
|
||
"keyword" after:2023-01-01
|
||
```
|
||
|
||
**特定年份:**
|
||
```bash
|
||
"keyword" 2024
|
||
"SEO trends" 2020..2024
|
||
```
|
||
|
||
### 3. 文件类型搜索
|
||
|
||
**特定文件:**
|
||
```bash
|
||
"keyword" filetype:pdf
|
||
"keyword" filetype:xls
|
||
"keyword" filetype:ppt
|
||
```
|
||
|
||
### 4. 网站深度搜索
|
||
|
||
**特定目录:**
|
||
```bash
|
||
site:example.com/blog "keyword"
|
||
site:example.com/products "keyword"
|
||
```
|
||
|
||
**子域名:**
|
||
```bash
|
||
site:blog.example.com "keyword"
|
||
```
|
||
|
||
---
|
||
|
||
## 搜索工具和资源
|
||
|
||
### Google 工具
|
||
|
||
1. **Google Advanced Search**
|
||
- URL: https://www.google.com/advanced_search
|
||
- 图形化搜索界面
|
||
|
||
2. **Google Trends**
|
||
- URL: https://trends.google.com
|
||
- 关键词趋势分析
|
||
|
||
3. **Google Keyword Planner**
|
||
- URL: https://ads.google.com/home/tools/keyword-planner/
|
||
- 搜索量和竞争度数据
|
||
|
||
### 第三方工具
|
||
|
||
1. **Ahrefs**
|
||
- 关键词研究
|
||
- 外链分析
|
||
- 竞争对手分析
|
||
|
||
2. **SEMrush**
|
||
- 关键词研究
|
||
- 竞争对手分析
|
||
- 排名跟踪
|
||
|
||
3. **Moz**
|
||
- Domain Authority
|
||
- 关键词难度
|
||
- SEO 建议
|
||
|
||
4. **Ubersuggest**
|
||
- 关键词建议
|
||
- 内容创意
|
||
- SEO 审计
|
||
|
||
---
|
||
|
||
## 最佳实践
|
||
|
||
### 1. 保持精确
|
||
|
||
**好的搜索:**
|
||
```bash
|
||
"emergency plumbing services" "San Francisco"
|
||
```
|
||
|
||
**不好的搜索:**
|
||
```bash
|
||
emergency plumbing
|
||
```
|
||
|
||
### 2. 逐步优化
|
||
|
||
**从广泛到精确:**
|
||
```
|
||
1. plumbing
|
||
2. "emergency plumbing"
|
||
3. "emergency plumbing services" "San Francisco"
|
||
4. "emergency plumbing services" "San Francisco" after:2023
|
||
```
|
||
|
||
### 3. 使用多个来源
|
||
|
||
不要依赖单一的搜索结果:
|
||
- 使用不同的搜索语法
|
||
- 查看多个页面
|
||
- 交叉验证信息
|
||
|
||
### 4. 记录和跟踪
|
||
|
||
保持搜索记录:
|
||
- 有效的搜索语法
|
||
- 发现的机会
|
||
- 竞争对手信息
|
||
- 关键词列表
|
||
|
||
### 5. 定期重复搜索
|
||
|
||
搜索结果会变化:
|
||
- 定期重复相同的搜索
|
||
- 发现新的机会
|
||
- 跟踪竞争对手变化
|
||
|
||
---
|
||
|
||
## 故障排除
|
||
|
||
### 问题 1:搜索结果太多
|
||
|
||
**解决:** 添加更精确的条件
|
||
```bash
|
||
"plumbing" "write for us"
|
||
→ 改为:
|
||
"emergency plumbing" "write for us" inurl:blog -sponsored
|
||
```
|
||
|
||
### 问题 2:搜索结果太少
|
||
|
||
**解决:** 减少限制或使用 OR
|
||
```bash
|
||
"emergency plumbing services" "guest post"
|
||
→ 改为:
|
||
("emergency plumbing" OR "pipe repair") AND ("guest post" OR "write for us")
|
||
```
|
||
|
||
### 问题 3:找不到特定内容
|
||
|
||
**解决:** 尝试不同的关键词组合
|
||
```bash
|
||
"write for us" "plumbing"
|
||
→ 尝试:
|
||
"become a contributor" "home maintenance"
|
||
"submit article" "pipe repair"
|
||
```
|
||
|
||
---
|
||
|
||
## 相关命令
|
||
|
||
- `/guest-blogs` - 查找客座博客机会
|
||
- Skill: guest-blogger - 自动客座博客分析
|
||
- `resources/guest-blog-sources.md` - 客座博客资源列表
|
||
|
||
## 持续学习
|
||
|
||
搜索技巧需要持续练习:
|
||
- 每周练习新的搜索语法
|
||
- 尝试不同的组合
|
||
- 记录有效的搜索
|
||
- 分享发现和技巧
|
||
|
||
搜索是 SEO 的核心技能,掌握这些技巧将大大提升你的 SEO 能力!
|
||
```
|
||
|
||
### 示例 2:特定主题
|
||
|
||
```bash
|
||
/search-tips guest-post
|
||
```
|
||
|
||
输出专注于客座博客搜索技巧:
|
||
|
||
```markdown
|
||
# 客座博客搜索技巧
|
||
|
||
## 基础搜索模式
|
||
|
||
[所有客座博客搜索相关的技巧...]
|
||
```
|
||
|
||
### 示例 3:关键词研究
|
||
|
||
```bash
|
||
/search-tips keywords
|
||
```
|
||
|
||
输出专注于关键词研究方法:
|
||
|
||
```markdown
|
||
# 关键词研究完全指南
|
||
|
||
## 发现关键词
|
||
## 评估关键词
|
||
## 分析竞争对手关键词
|
||
[所有关键词研究相关的技巧...]
|
||
```
|
||
|
||
---
|
||
|
||
## 互动学习模式
|
||
|
||
这个命令支持交互式学习:
|
||
|
||
1. **循序渐进** - 从基础到高级
|
||
2. **实战练习** - 提供实际练习任务
|
||
3. **示例丰富** - 每个技巧都有实战示例
|
||
4. **按需学习** - 可以选择特定主题深入学习
|
||
|
||
## 学习路径建议
|
||
|
||
**初学者:**
|
||
1. 先学习 `/search-tips basic`
|
||
2. 练习基础搜索操作符
|
||
3. 完成 3 个实战练习
|
||
|
||
**中级用户:**
|
||
1. 专注于特定领域:`/search-tips guest-post`
|
||
2. 学习关键词研究:`/search-tips keywords`
|
||
3. 开始竞争对手分析:`/search-tips competitor`
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|
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**高级用户:**
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1. 掌握所有技巧
|
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2. 创建自己的搜索模式
|
||
3. 开发高效的工作流程
|
||
|
||
## 注意事项
|
||
|
||
- 搜索语法可能随时间变化
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- 不同搜索引擎语法略有不同
|
||
- 实践是最好的学习方式
|
||
- 保持记录和总结
|